July 4, 2022


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Award-winning new restaurant Sunda New Asian coming to Midtown Tampa: First in Florida, fashionable Southeast Asian delicacies

Sunda takes culturally-important foods and drinks from Southeast Asian international locations together with Japan, China, Thailand, Vietnam, and the Philippines, elevating and modernizing it with upgraded elements, cooking methods and presentation.

TAMPA, FL – (Could 18, 2022) – Chicago based, fashionable Southeast Asian restaurant, Sunda New Asian is coming to Midtown Tampa, confirmed Bromley Firms. Sunda brings award-winning, fashionable Southeast Asian delicacies to Midtown, complementing a powerful array of eating choices on the huge $1 billion mixed-used improvement.

“Sunda New Asian, identified for its extremely profitable Chicago and Nashville areas, gives a contemporary, world-class eating expertise for individuals who go to, work and stay at Midtown Tampa,” mentioned Nicholas Haines, CEO, Bromley Firms. “As Sunda begins a nationwide enlargement of its unimaginable idea, Midtown Tampa is happy to be dwelling to its solely Florida location.”

Sunda New Asian is led by veteran restauranteur Billy Dec, who can be an Emmy award-winning TV persona. He based the idea in 2009 after intensive culinary travels all through Southeast Asia, together with his mom’s native Islands of the Philippines. Sunda New Asian celebrates the variety of cultures and cooking traditions discovered across the Sunda Shelf, which is now a submerged land mass within the shallow waters of the South China Sea, Gulf of Thailand and surrounding areas.

With areas already working in Chicago and Nashville Sunda has developed a loyal celeb fan following together with Ariana Grande, Michelle Obama, Girl Gaga, Michael Jordan, Barbra Streisand, Pete Davidson, Lebron James, Jamie Foxx, Steven Tyler, David Schwimmer and extra.

“After a lifetime of visiting household all through the Tampa, St. Petersburg and Clearwater space, as many from the Midwest have for generations, I’ve all the time needed to convey our Southeast Asian tradition and fashionable culinary choices to the group when the time was proper,” mentioned Dec. “The all-around explosive progress and evolution that’s occurring within the space, together with the strategic location of Midtown Tampa in the midst of all of it, makes that point and placement, right here and now and our Sunda household couldn’t be extra honored, humbled and excited!” says Dec.

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Sunda takes culturally-important foods and drinks from Southeast Asian international locations together with Japan, China, Thailand, Vietnam, and the Philippines, elevating and modernizing it with upgraded elements, cooking methods and presentation. This creates a brand new and memorable hospitality expertise that retains the deep-rooted spirit of the originals.

Experiential choices embody sushi rolling courses, a standard island-style feast, mixology courses, sake tastings, and different tradition and culinary choices.

Menu choices embody inventive artistic endeavors from behind the sushi bar, unmatched dim sum, noodles, salads and rice dishes, to high of the road seafood, beef, pork and poultry, all menu choices characteristic a inventive elevation on basic Asian delicacies. Drinks embody seasonally impressed craft cocktails, a progressive record of premium sakes, Asian beers, Japanese whiskies and a well-rounded record of wines and bubbles.

The restaurant will occupy roughly 6,000 sq. ft of retail area close to The Commons, subsequent to the Aloft and Component Lodge entrance. Anticipated opening is late 2022.

About Sunda

Sunda New Asian is an award-winning restaurant idea that includes fashionable Southeast Asian delicacies, tradition, and experiences. By seamlessly melding elevated cooking methods and flavors discovered all through Asia, Sunda’s intensive cross-cultural New Asian menu spans many cultural and culinary choices, permitting friends to decide on the eating expertise they want. Sunda additionally offers a powerful record of specialty cocktails, signature sakes, and a set of in style wines to enrich the delicacies. At the moment situated in Chicago and Nashville, the Sunda enlargement mission will develop the model footprint in a number of cities throughout the Midwest and Southeast beginning in 2022. For extra info, go to www.SundaNewAsian.com.

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About Founder/CEO Billy Dec

Billy Dec is a 2-time Emmy Award profitable TV persona, actor, lawyer and serial entrepreneur. Dec is the Founder/CEO of celebrated companies like Sunda New Asian Eating places, The Underground Nightclub and The Underground Cocktail Membership, in addition to innovative Promoting Company COACT and HR agency HR Professional, each constructed on aggregating high impartial expertise of their respective industries.

Dec can usually be seen on NBC’s TODAY Present, appearing in movies and on TV reveals like Prison Minds and Empire, internet hosting his personal podcast “The Meal of Your Life!” and is internet hosting/producing a brand new documentary for PBS known as “Meals Roots,” he just lately shot in his mom’s 7,641 native islands of the Philippines.

Dec is a Chicago-Kent School of Regulation and Harvard Enterprise College Alum, who was a Presidential appointee for 5 years, serving on the White Home Advisory Fee on Asian People & Pacific Islanders, and the White Home Bullying Prevention Activity Drive. Dec has served on many native committees, boards, and commissions to serve the group, feeding on common over 100 individuals in want per week all through the COVID disaster along with his Sunda & COACT household.

About Bromley Firms

Based in 1972, Bromley Firms is a nationwide actual property improvement and funding firm that has constructed a portfolio of retail, workplace, industrial and pupil housing belongings. Bromley started a considerable historical past of investing within the Tampa area greater than 30 years in the past. Right now, the corporate boasts a $1M portfolio, managing greater than 5M sq. ft of area with 95% occupancy. Because the grasp developer of Midtown Tampa, the agency has created a completely new stay, work, play vacation spot district within the area.

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The management workforce is concerned with the Westshore Alliance, Tampa Bay Financial Improvement Council and quite a few civic and charitable areas. To be taught extra about Bromley Firms, go to www.bromco.com.

About Midtown Tampa

On 23 acres, the large, $1 billion, award-winning Midtown Tampa is the primary mixed-use group of its type in Tampa, and the catalyst for a completely new district connecting Westshore and Downtown. For extra details about Midtown Tampa, go to www.midtowntampa.com.

Sunda photos, Billy Dec headshot


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